As the trend in protein consumption rises through social media and food marketing efforts, people may question the significance of protein in their daily diets, as well as how much of it should be included in daily consumption.
Protein is an essential macronutrient that is found in muscle, bones, skin, hair and more, and it is required for the body to function. It can be found in poultry, beef, fish, eggs, milk, soy, beans, nuts and seeds.
However, with the growing emphasis on protein, coffeehouse chains like Starbucks and Scooter’s Coffee are implementing protein into special menu items.
More recently, protein can be found in powders derived from both plant and animal sources. Protein powder is commonly derived from whey, which is the liquid left over from the curdling process.
Elyse Caviel (she/her), 10, recently ordered the new iced caramel protein matcha, its grande size containing 31 grams of protein.
Caviel noted that the added protein powder did not dissolve very well.
“It kind of got really overwhelming, and I feel like it was a pretty heavy drink,” Caviel said.
Kaity Raue (she/her), 12, works at the Scooter’s Coffee in North Liberty. Unlike Starbucks, which launched its protein menu items on Sep. 29, 2025, Scooter’s announced its new protein menu items on Dec. 30, 2024.
One of Raue’s favorite drinks to make is the Peanut Butter Power.
“The Peanut Butter Power is very popular. A lot of men seem to get it,” Raue said.
A small Peanut Butter Power contains 32 grams of protein.
As athletes, Raue and Caviel both recognize the importance of getting enough protein every day.
“I try to get there through drinking my protein,” Raue said. “It’s a lot easier to add a scoop of protein than it is to eat a bunch of chicken.”
According to Harvard Health, the Recommended Dietary Allowance (RDA) suggests 0.36 grams of protein per pound to meet basic nutritional requirements. This, however, varies based on activity levels.
While exercising, some muscle cells break down, and protein from food helps repair and build the muscles back up again, making them stronger.
The Academy of Nutrition and Dietetics places an emphasis on the timing of protein consumption, with studies showing that protein is more effective when consumed evenly throughout the day.
Despite all of the excitement surrounding new protein items, it is most important to keep a balanced diet, including fruits, vegetables and whole grains, as well as staying hydrated.
